You are the culture-makers, culture-changers, and culture-keepers...
Whether you're a family business or a historic institution, a composer or a confectioner, an educator or an activist, doing work that makes an impact and leaves a legacy is your top priority.
No matter what kind of work you do, you have a story to tell with the services you provide, the products you sell, and the experiences you want to create for your clients, customers, audience and fans.
Leveraging the power of your story can help you solve problems in the present and achieve success in the future.
Your story is your strategy.
A clear and polished story serves as the anchor that keeps you grounded, the compass that keeps you on course, and the framework that informs the choices you make today and the goals you set for tomorrow.
I'll help you tell it.
HERE'S HOW WE CAN WORK TOGETHER:
I'll help you tell your story and share your work with the world.
I work with entrepreneurs, businesses, and organizations whose focus is food, culture, heritage, and history to find direction, develop their brand identities, and craft compelling, strategic narratives for pitching their offerings and ideas.
Working together, we'll create meaningful, inspiring brand stories that resonate with your target audiences and clarify a communications strategy that you can apply in all aspects of your organization, from marketing to product development.
What I do:
Business design and strategic planning.
Brand storytelling and brand positioning.
Content strategy & creation.
Copywriting, ghostwriting, and editing.
Ongoing strategic consulting and guidance.
Who I work with:
- Creative Solopreneurs.
- Early-stage entrepreneurs and startups.
- Family businesses.
- Cultural institutions, food businesses, museums.
- Schools, clubs, and congregations.
- Businesses and organizations based abroad (in particular, those for whom English may be a second language).
My consulting services begin with a conversation. First, fill out this form to help me understand what kind of help you're looking for. Then, hop on over to my calendar and schedule a time to chatabout how I can best meet your particular needs. I work on a project-by-project basis and on retainer. Depending on the scope of the work, I'll craft a proposal that's right for you.
Emily gets it!
"Emily gets it! It’s always easier when the person you’re working with fully gets the vision and objective behind the project. She helped the team a lot with organizing our ideas. She asked really smart questions that made us think of answers and points of view that we hadn’t thought of before. Along with being creative, she has a very good business acumen which made her feedback even more valuable."
-Hisham El Bassiouni, Co Founder, Henak
Emily helped me identify and clearly communicate the most important aspects of doing what I love.
"I hired Emily to help me draft the seemingly disparate parts of my personal and professional life into a cohesive narrative for my website. Emily is a very talented big picture thinker. She helped me identify and clearly communicate the most important components of doing what I love."
-Christianna Gozzi, Christy The Baker.
Having Emily's support and weekly accountability has been essential for me to get the ball rolling.
"What a difference working with Emily has made! I had hit a major wall and was feeling very stuck and unmotivated to move things along with my new business. Having Emily's support and weekly accountability has been essential for me to get the ball rolling. I leave every call with a renewed sense of purpose. She has become a trusted friend and invaluable resource."
-Emily Gerger, The Cooking Habit
Your guidance helped me organize my business goals and make them less intimidating...
"During our sessions, we were able to create a more focused voice and vision for my business. Your guidance helped me organize my business goals and make them less intimidating, and the copy you wrote is succinct, with just enough character and familiarity to sound warm and genuine. Thank you so much!"
-Erin Emmett, Sweet Pistachio Patisserie
She guided me through a path of questions to help really uncover what was trapped behind the weeds, so to speak.
“I came to Emily in a state of overwhelm about my business, knowing there WAS a way out, but not being able to see it! I was struggling to get out of my own head: to find clarity amidst all the conflicting advice I’d had around creating an 'umbrella' term for my business to fall under. Through her reflective approach, she guided me through a path of questions to help really uncover what was trapped behind the weeds, so to speak.
Emily was clear and practical, but also empathized with my issues and was able to balance the listening role with suggestions and reflecting back some of the things I’d said but not noticed. Once we discussed some of the key themes Emily pointed out to me, I felt much more able to re-work my copy and answer some of the other ‘businessy’ questions I’d been struggling with, such as what my ideal client really wanted.
Thanks to her mix of questions to get me thinking, her listening, and her giving me space to consider an answer, I now feel able to classify my role with a title, and I’m better to explain my services and why I’m qualified and passionate about offering them.”
-Katy-Rose Bye, Map Your Potential
I had been banging my head against a wall, and now things are so much clearer.
“A lot of noise has been filtered out. I had been banging my head against a wall, and now things are so much clearer.”
-Kalindi Bakshi, Sattva Pure Plant Power
I consider her ongoing feedback and help invaluable.
“Emily listened and empathized, never failing to remind me that many of my supposed shortcomings could be reframed as strengths, and that many of my strengths lay not just in my professional accolades but in my unique personality traits–traits that differentiate me from others in my field. She provided me with thoughtful assignments that allowed me to come to a variety of realizations that I could not have reached without the journey she outlined for me, and that helped to build my confidence further. Emily continues to support my growth and confidence as an expert in my niche, and I consider her ongoing help and feedback invaluable."
-Ryan Rose Cherecwich, Educational Constultant and Curriculum Developer
Emily did an excellent job of zeroing in on what I offer that's unique.
"As a professional composer and Broadway music director, I needed a separate website to advertise the piano lessons I also teach on the side. Emily is super smart, very perceptive, and a pleasure to work with. She did an excellent job of zeroing in on what I offer that's unique and helped me communicate it in a way that connects with exactly the kind of students I most love to teach. "
-Daniel Rein, Broadway musician, composer, pianist, Her Violet Eye